Designing a 10$ LEGO Adventure

PROJECT: internship
case: Lego
PROduct: Lego city stunt plane SKU60323

CHALLENGE

The mission objective was to create a modern-looking stunt plane for the 5+ target audience that fits into the LEGO City product portfolio for a $9.99 price point.

PROCESS

The product development was all about testing, building and improving. involved lots and lots of building iterations to find the right design. it also included budget management, portfolio alignment, test-build sessions to improve the building experience, play experience or looks. The printed wing element and printed torso of the pilot were designed in collaboration with a graphic designer from the LEGO City design team.

OUTCOME

The 59-piece LEGO City Stunt Plane (SKU no. 60323) landed in the stores on 01-01-2022. The plane had a bright red and blue color scheme with a fiery back boost, an opening cockpit, landing gear, and a pilot Minifigure with a helmet. The kingfisher mascot presented on the tail fin is chosen because the unique flight pattern and diving abilities these birds have resembles the maneuvers a stunt plane would perform in a show.